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![]() ![]() When examining the demographics of iPhone and Android users, here are some critical points to consider. Marketers heavily rely on demographics such as age, gender, location, and income to shape their campaigns. IPhone vs Android users on a global scale. Differences in Android vs iPhone Demographics As a result, a majority of the citizens in developing and low-income countries prefer Android over iOS. The significant difference between the two is mainly due to the enormous price gap between the two devices.Īn entry-level iPhone will cost at least five times more than a low-spec Android smartphone. Whereas, the percentage of iPhone users in the world is currently 13%. In 2020, 87% of smartphones in the world use the Android OS. Global market share of leading mobile operating systems. Percentage of iPhone vs Android Users 2020 ![]() Before that, let’s look at the iPhone vs Android user percentage on a global scale. But for a marketer, these two operating systems offer different sets of user personas. In a layman’s perspective, the iOS vs Android war may seem like any other friendly fan fight. Surprisingly, when considering iPhone vs Android users, there are several key differences that distinguish them from one another. But when iOS and Android mobile operating systems were introduced in 20, respectively, it took just three years for them to become the most popular operating systems in the world.Īnd now, in 2020, it is safe to say that Android and iOS combined constitute the entire mobile OS market share. If you’re a millennial, you probably will remember the days when the Symbian operating system (OS) ruled the mobile world. iPhone versus Android: The Ultimate Showdown.Differences in Acquisition, Engagement, and Retention.Differences in Response to Push Notifications. ![]()
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